We’re on a mission
Our mission is to provide seamless and cost-effective, outsourced product marketing services, helping communications, AI and IT companies execute on all of the deliverables needed for successful strategies, in spite of budget cuts, staffing shortages and changing economic conditions
Meet the Leadership Team
Ron Stevenson
Bill Yackey
Managing Partner
Managing Partner
Based in the Seattle area, Ron has served in senior-level product marketing roles at numerous startups and large enterprises like Microsoft, Salesforce, Genesys and Dialpad. Focusing on AI, CX, mobile, and cloud apps, Ron has deep expertise in competitive strategy, international business development, and engineering.
With deep experience in the unified communications, contact center and customer experience (CX) sectors, Bill has led product marketing at a senior level at companies such as Hewlett-Packard Enterprise, NICE, Dialpad, Intrado and Momentum Telecom. As a former senior editor of a technology trade publication, Bill specializes in brand storytelling, narrative design, messaging and positioning and developing core PMM documentation around go-to-market for software products.
Jennifer Bui
Grace Lau
Content Director
Product Marketing Director
Jennifer is a seasoned product marketing leader with experience launching SaaS products for companies like 8x8, RingCentral and Dialpad. Leading large initiatives related to product integration through M&A, Jen specializes in pricing, packaging, content creation and go-to-market strategy. Jen is based in the Denver area.
Having led content marketing at RingCentral, Dialpad, and other B2B SaaS businesses, Grace has achieved 100+% growth in year-over-year non-brand organic traffic and ghostwritten short and long-form content for executives in the AI, customer experience, and sales spaces. She specializes in SEO strategy, brand voice and tone development, and both content writing and editing.
Expert outsourced product marketing
We are specialized in offering comprehensive outsourced product marketing services, designed specifically to meet the unique needs and deliverables of communications, AI, and IT companies.
We understand that budget cuts and staffing shortages can pose significant challenges, often forcing businesses to scale back their marketing teams. But, this shouldn't mean compromising the quality, breadth and schedule of your marketing efforts.
Leveraging our industry expertise and talent network, we offer a suite of services to cover every aspect of your product marketing - from strategic planning and positioning to launch execution and go-to-market strategies. We are committed to helping you maintain a competitive edge in the market, regardless of your budget or team size. By partnering with us, you can ensure efficient and effective marketing that drives business growth and boosts product visibility.
Product Marketing Alliance Certified
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Why product marketing
leaders always get burned out - and how to fix it
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